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Author Archives: vaishali arora

Standards and Regulations for Accessible Publishing

Publishers have a significant obligation in the current digital era to make sure that all readers, regardless of ability, can access their information. Not only is accessibility required by law, but it is also morally right so that everyone can enjoy and gain from your published content. In order to attain accessible publishing, make sure […]

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The Power of Social Media in Book Marketing: Strategies for Publishers

Social media has become a revolutionary force in the publishing industry in an ever-more digital world. These platforms are being used by publishers to expand their reach, interact with readers, and create communities around books and writers. This article examines the significant influence of social media on book marketing and offers tactics that publishers can […]

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Email Marketing for Publishers: Building and Nurturing a Reader Community

Publishers in the digital age struggle to connect with their audience in a sea of ever-growing content. Publishers may use email marketing as a potent tool to not only connect with their audience but also create and grow a loyal readership. In this detailed guide, we will examine the approaches, ideal procedures, and importance of […]

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eBook- A Revolution in the Publishing World

The current market share of connected devices is approx 26 billion; which is expecting an increase to 75.4 billion by 2025 as per source from Statista. In such a large industry of IOT, there is a drastic increase in the number of users accessing content online. Today, there are 2.1 billion smartphone users across the […]

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Importance of eBook

Due to eBooks portability, reliability and overall economically efficient place in the market, ‘statista’ predicts there will be more than 93.7 billion eBook users by next year. To stay in line with this trend, publishers worldwide are turning to experts who specialize in the creation of digital content such as eBook/ePub/HTML and XML. The benefits […]

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Highlights of Frankfurt Book Fair 2018

Frankfurt Book Fair is celebrating its 70th anniversary this year. Here are some of the highlights of the biggest book fair in the world. • Self-Publishing Area The self-publishing is a platform that brings together aspiring authors, self-published writers and bloggers. An open opportunity to learn about the industry, meet renowned authors and readers from […]

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